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What Marketers Need to Understand about Gen Z and Millennials
Marketing Against The Grain
The Power of Stories
The impact Netflix had on Formula One in the millennial and Gen Z space is really interesting. It shows like people fall in love with the story first and then the product, right? So Formula One as a product was not that interesting to that demographic. To have real sustained interest in a story, you have to have a motion towards the characters of that story,. And it's actually where so many brands go wrong.
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