Jennifer Cramer, VP of Customer Success at Planhat - Is all churn bad?
The Customer Success Channel
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The Importance of Health Scores in Customer Success
A lot of people think churn is just, as a CSM, you have to go fish the customer out of the deep end of the water. But there has to be an energy or effort made from the customer side to really see the value and want to stay. And it's not necessarily churn risk, but it is, hey, reach out to the customer and be a little more proactive with them.
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