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Product Failures: MoviePass

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Movie Pass - A New Way to Go to the Movies

Movie pass launched in 2000 with a reduced monthly fee of about 30 bucks a month and a pretty unique apen card model. When you sign up, movie pa sends you a master card that's linked to a unique idea in your phone. Once you choose a movie and where and when you want to see it, go to the cinema and check in. This authorizes the card and makes it work at the credit card machines. Movie pass then pays the theatre t the full admission price, and you get the ticket.

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