How to Naming Projects

Brady Bunch: I have never seen a more self important, ridiculous list of names for mundane work than the names you give for your projects. Naming projects is fun. But then very occasionally someone will bring something before me like copyright infringement and I'll be exercising my veto on that one. And we are renaming it. Perfect. It's like everything is coming together in this moment. Like, yes, this is why Brady likes to name things.