Kiss My Aesthetic Podcast cover image

098 Life according to Logo Designer James Barnard

Kiss My Aesthetic Podcast

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How to Shorten Distance Between Creator and Viewer

The more complicated your video is, you're actually putting more distance between yourself and the viewer. And TikTok is all about shortening that distance between creator and viewer so that the content feels as real and as in person as possible. As a business owner, I've got to go where I'm getting the return on my energy because if it takes me this long to produce a real series of posts versus slap together a TikTok and get eight 10 12 X the amount of viewership. Like I got to gowhere the eyeballs are.

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