The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet
The Jordan Endorsement Revolution
This chapter explores the groundbreaking endorsement deal between Nike and Michael Jordan, highlighting the crucial role of brand strategy and sibling rivalry in achieving success. It details Nike's challenges in the 1980s and their risky decision to invest heavily in a rookie, which transformed the sports marketing landscape. The narrative intertwines personal moments from Jordan's life, illustrating the influences that shaped him before his rise to stardom.
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