How to Use Surveys to Reach More People

In those days, I'm assuming surveys were possibly a nice novel interruption into the humdrum level of everyday life. But when it's done in a very impersonal way, and when it's possible to reach far more people far more easily, then I think we should get over asking people quite so many questions. These days, I think we can do what I call patchworking, which is my own name for it - instead of asking 500 people, 50 pages of questions, you could ask 100 people, five questions,. And another 100 people, a different five questions, with one or two questions that are common. It would be better to get little bits of very representative data and make