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17min chapter
How To Protect Your Personal Brand with Autumn Witt Boyd
The Influential Personal Brand Podcast
Protecting Personal Brand Through Copyrights and Trademarks
The chapter emphasizes the importance of copyright for protecting content creation and trademarks for safeguarding brand identifiers. It discusses the process of trademark registration, enforcing trademark rights, and the significance of assessing the income generated by trademarks. The speakers also highlight the importance of conducting thorough searches to ensure brand uniqueness and the need to seek legal assistance for optimal protection.
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