3min chapter

My First Million cover image

From the Vault: These Are the Frameworks Every Entrepreneur Should Learn

My First Million

CHAPTER

The Big Mario Marketing Framework

If you're considering going to business school to learn marketing, let me save you two years and about 200 thousand dollars. This is one of my favorite frameworks. It's called big mario marketing. The day you understand this framework is the day you basically know marketing. And so i don't care what you're doing. Let's say you're selling breakfast bars. You should tell me how bar will save me 20 minutes in the mornings because i have a grab and go breakfast now. That's it. Now you know marketing.

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