Turning points and audience growth

Fresh out of the studio and we hit our 500th episode milestone, guest host Yana Fry from Yana TV turns the tables on Bernard Leong, CEO of Dorje AI and host of Analyse Asia, in a special ask-me-anything format. We start with Bernard's journey from finding his first guest to navigating 11 years of podcasting, revealing his 12-word life philosophy: "Learn from everyone, follow no one, observe the patterns, work like hell." Following on, Bernard shares how his theoretical physics background provides the tools on everything from digital transformation to building Dorje AI's vision of reimagining ERP systems. The conversation dives deep into Bernard's pragmatic idealist worldview, product management philosophy and focus on the future. Bernard announces a major rebrand: Analyse Asia is dropping "Asia" to become the Analyse Podcast as it expands to a global audience, marking a new chapter in the show's evolution."For Dorje AI, what great looks like is being able to solve the ERP problem for businesses. It could take five years, ten years, or even two decades — because every technology adoption cycle takes time. We’re at the beginning of a massive shift, but many still cling to the old ways of doing things. The one thing I’ve learned about digital transformation is this: everyone loves transformation, but they hate to change. Everything that people say will happen in two years usually takes five.When I think about Analyse Asia, greatness for me is being able to do an interview without looking at a set of questions — to tease out a guest’s story authentically, without prejudice, without being a fanboy. Just getting the story out. If I can do that, that’s great. Of course, hitting a million subscribers would be fantastic — that’s the next milestone I’m chasing. But for me, it’s always: ‘I’ve reached this milestone — what’s next?’When you think about frugality at the highest level, it’s not about resources — it’s about time. The real measure is how much time you can spend doing what truly matters. That’s what great looks like for me: asking, what’s the minimum amount of time I can make the maximum impact? Maybe I’ll never fully get there. But if we can say we lived this life without regret — that’s enough." - Bernard LeongEpisode Highlights:[00:00] Quote of the Day by Bernard Leong[01:00] Introduction: Yana Fry (Guest Host) and Bernard Leong[02:05] Early Days of Analyse Asia Finding first guest was biggest initial challenge[04:30] Looking at Everything from a corporate executive like a theoretical physicist[06:23] Podcast interviews are combinations of science and art[08:19] Pragmatic idealist philosophy shapes Bernard's worldview[10:17] 12 Word Advice: Learn from Everyone, Follow No One, Observe the Patterns & Work like Hell[13:00] Dorje AI solving fundamental ERP ledger problems[16:15] Attacking competitors' strongest strength - Lessons of history from Kublai Khan[21:34] New is Easy and Right is Hard for Product Management[24:00] Audio to video was hardest podcast pivot[29:25] Japanese craftsman approach keeps Bernard going[33:09] Analyse Asia rebranding to Analyse Podcast globally[39:55] Father's 50-year loyalty shaped Bernard's management philosophy[44:00] Asia is diverse cities, not monolithic continent[46:00] Most problems aren't AI problems after questioning[51:00] What does Great Look Like for Dorje AI, Analyse Asia and Bernard Leong?[52:10] ClosingProfile: - Bernard Leong, Host of Analyse Asia Podcast, CEO of Dorje AI https://dorje.ai, Adjunct Associate Professor from NUS Business School & Institute of Systems Science. - Guest Host: Yana Fry from  @yanatvsg  which we highly recommend and subscribe to: https://www.youtube.com/@yanatvsgLinkedIn: https://www.linkedin.com/in/yanafry/Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format.