
Mobile Experiences and Growth in Today's World by Google Global Product Lead
The Product Podcast
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The Importance of Ap Deeplinking
On average, a mobile shopping session contains at least six visits between an ap and mobile sight. If you have a mobile ap, ap deep linking is the great way to reduce friction when bringing ap users back into your ap. Users tapping links have one goal in mind, to get the content they want to see. Forty five % of shopping sessions include more than one transition between a site and an ap. And people usually don't buy on the first visit.
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