The Product Podcast cover image

Mobile Experiences and Growth in Today's World by Google Global Product Lead

The Product Podcast

00:00

The Importance of Ap Deeplinking

On average, a mobile shopping session contains at least six visits between an ap and mobile sight. If you have a mobile ap, ap deep linking is the great way to reduce friction when bringing ap users back into your ap. Users tapping links have one goal in mind, to get the content they want to see. Forty five % of shopping sessions include more than one transition between a site and an ap. And people usually don't buy on the first visit.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app