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Guy Kinnings, DP World Tour & Ryder Cup Europe CEO, ‘Why This is Golf’s Moment’ (Ep70)

Business of Sport

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Rebranding Golf: The Global Impact of DP World Association

This chapter explores how the DP World Association strategically influenced the rebranding of the golf tour, including the integration of its name into the tour title. It highlights the organizational changes that followed, such as themed tournaments and playoffs, and showcases the positive effects on participation and television ratings.

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