Ecommerce Playbook: Numbers, Struggles & Growth cover image

How to Turn Ideology into Action

Ecommerce Playbook: Numbers, Struggles & Growth

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The Dichotomy Between Ideology and Product

Taylor: CTC went through a massive growth and retraction. One of the things I think we got out beyond was that we didn't have a ruthless commitment to organizational integrity, which is an alignment between our beliefs and behaviors. Taylor: The more that somebody interacts with new people, the less their experience is consistent with the belief of the entire system. And so the question becomes, well do you elevate your organizational integrity and how do you better product ideology?

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