What Became of the Car and Its Community

What if the worst ideas turned out to be the most interesting? Mischief-making artist Gabe Whaley shares how he built a collective of artists whose seemingly bad ideas — like selling 5,000 keys to the same car — often go viral and sell for thousands of dollars. His playful experiments show why it’s worth leaning into the absurd … because you never know what might happen.

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