Ford - A New Strategy for Design Excellence

Ford has a very, very long history as an engineering lead company. When jim hacket became their co he embarked on a new strategy that was about making ford no longer so much a car company as a mobility company. And one really an capability that he identified was design. So engineering is part of it, but design moralistically. Ford has quietly built one of the biggest and best designed capabilities in the world by really focusing on the management system that would be required. Lovett: I think that's a big topic for many organizations, even small ones, absolutely.