SPI 655: How to Build Stories That Sell Big with Dr. J.J. Peterson
The Smart Passive Income Online Business and Blogging Podcast
The Four Elements of the Story
A character wants something and meets a guide who gives them a plan that results in success or failure. The hero has to have a moment where they're in or out, called the call to action moment. And then there are stakes in the story, which we know as the audience that the story can either have a happy ending,. What does success look like and what does failure look like? When you create talking points for each of those seven elements, what you do is then you make sure that you're telling the right story to your customer.
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