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Episode 154 | Bey Hive vs. The Barbs

New Rory & MAL

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The Importance of Lifestyle on TikTok

TikTok gave major labels a quarterly allowance for boost codes. "We'd put like $50,000 in just boost codes just on one video," he says. The label tried to manufacture a trending hashtag with TikTok and didn't get away with it.

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