The Synopsis cover image

Dialogue. Copart and CoStar Group 4Q24, Growth Bear Case, Quality Tailwinds, Andy Florance as Plate Spinner

The Synopsis

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The Importance of Sales Specialization in Real Estate

This chapter explores CoStar's strategic approach to sales with an emphasis on specialized teams for different platforms. It contrasts the effectiveness of dedicated sales experts against generalist tactics in conveying the unique benefits of real estate products.

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