The Four Components to a Successful Online Course Business

In his opinion, there are four components to a successful online course business. An effective funnel is one of them. You've got to physically have the product that you're delivering. Then you've got to have student success and testimonials. And for me, my biggest struggle was that I was missing one of those.

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IN THIS EPISODE, YOU’LL LEARN:

05:19 - The six side-businesses that Jacques started that failed, why they failed, and how he realized that creating a piano course was the right choice for him.
12:21 - Lessons Jacques learned from his failures and how he’s applying them to his business today.
14:56 - Why there is a misconception that online courses are an easy way to riches, other myths around online courses, and what the actual truth is.
35:18 - Jacques' thought process as he was considering quitting his job and his “ah-ha” moment that led him to take the leap into becoming a full-time entrepreneur.
44:47 - Where to start when building an online course and how to build an audience without any existing following.
54:32 - How to think about the dynamic of giving away content for free versus making people pay for a product.
01:04:02 - Where to learn and how to learn marketing strategies and software tools that Jacques uses today.
01:07:15 - The first thing one should focus on learning and how to go about it if one is just starting out as a brand-new course creator.
01:15:27 - How to focus as an entrepreneur, especially if you want to create multiple projects.
01:20:14 - Habits or principles to incorporate into one’s life that will lead to success.
And much, much more!

*Disclaimer: Slight timestamp discrepancies may occur due to podcast platform differences.

BOOKS AND RESOURCES

Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Kyle and the other community members.
Jacques Hopkins’ podcast, The Online Course Show.
Jacques Hopkins’ The Online Course Guy website.
Ramit Sethi’s book I Will Teach You To Be Rich.

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Connect with Jacques: Youtube | Instagram | Website

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