From BMG to Grand Theft Auto: A Strategic Transformation

Delving into Strauss Zelnick's successful tenure at BMG and the pivotal decision to transition the company from the music business to the video game industry. The chapter showcases the strategic sale of BMG Interactive to Take 2 Interactive, leading to unforeseen success with the release of Grand Theft Auto. It also explores the beginnings of Zelnick Media Capital and the strategic acquisitions that paved the way for Take 2 Interactive's future success.