Power Law with John Coogan cover image

Strauss Zelnick - The Turnaround God (Rockstar Games, GTA5, Take-Two Interactive)

Power Law with John Coogan

CHAPTER

From BMG to Grand Theft Auto: A Strategic Transformation

Delving into Strauss Zelnick's successful tenure at BMG and the pivotal decision to transition the company from the music business to the video game industry. The chapter showcases the strategic sale of BMG Interactive to Take 2 Interactive, leading to unforeseen success with the release of Grand Theft Auto. It also explores the beginnings of Zelnick Media Capital and the strategic acquisitions that paved the way for Take 2 Interactive's future success.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner