How to Validate Your Offer

People in their 40s, 50s and 60s have a higher disposable income because people tend to earn more as they pass through their lifespan. And so with validating the offer, we kind of know or we kind of test who are our clients who want to spend the money. They want to pay the price without even thinking of it because we tell them what they get out from this. So it is, it's such a, a no brainer for them that they don't even think about the investment.