345: Martin Reeves (Boston Consulting Group), The Imagination Machine
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
00:00
How to Extract Value From the Way Human Brains Work
Companies need to become much more capable at extracting value from unique way our brain works, says Martin. Businesses don't do things primarily because they're interesting or they might be true - everything has a strong purpose. CFOs should look at the decay curve of competitive advantage and how fast it is eroding. Most long-term value growth comes from top line growth, except in very underdeveloped markets,. And the precursor to innovation is imagination.
Transcript
Play full episode
