Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman cover image

Blake Scholl: “It doesn’t matter what you’ve already done. It’s what you can learn to do.”

Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

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The Rise and Fall of Groupon

In 2012, Groupon bought Kima Labs for team and technology. The company's vision was to reinvent the way we transact with a local business. It would have been a multi-billion dollar company today if that had happened. But instead it got stuck as an internet coupon company with a very degraded brand.

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