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The Paper Company for Paperless World
One of my favourite jokes we ever did on the show was, there's a great episode where ryan, the temp invites michael to speak at his business class. And he comes there, and what he realizes slowly is that it's only a matter of time until dunder mifflin disappears. Paper is disappearing, and we don't use paper any more. That suddenly dawns on him,. He's not there to be celebrated. He's there as an example of a person who's writing an obsolete cambre. So that was a huge thing for us. It became part of the charm. Part of what we did in terms of re orienting the way the audience related