SaaS Interviews with CEOs, Startups, Founders cover image

She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

SaaS Interviews with CEOs, Startups, Founders

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Intro

This chapter explores the operational strategies of a successful email productivity SaaS company, emphasizing their innovative experimentation approach. It highlights how strategic experiments in user conversions and retention fueled significant revenue growth and profitability.

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