Sports Media with Richard Deitsch cover image

How to cover a historic sports team — and the media future of Formula One in the United States: A conversation with baseball writer Lindsey Adler of The Athletic and Sports Business Journal motorsports and combat sports reporter Adam Stern

Sports Media with Richard Deitsch

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Es Pienan F One Opted to Stay With a Relationship That Helped Grow the Sport

It's very rare when a league or an org ops to go not to the highest bidder, but in this case, based on your reporting, there was a higher bidder. The contrast in those two deals is really interesting. If one is coming from a bigger viewership place, like a linear partner or legacy media partner, i think would be more important to them.

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