Building on Your Existing Skills

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In your first year, the only thing you need to focus on in that first year is just creating your content. And then as you're progressing, I know that you also talk about building on the content that you've already been doing. Once you've been consistent at it for a long time, it's that idea of building on that content as a firm foundation and using it then to be seen by a wider audience. But again, I feel like we have to give this some context. So this is not advice for you.

Pamela Wilson is an online educator, author, keynote speaker + founder of BIG Brand System. She is former Executive VP of Educational Content at Rainmaker Digital, publishers of Copyblogger. Her passion is teaching — and she has a gift for making complex topics simple and easy to understand and has helped local, national, and international clients communicate their messages effectively during her 30+ year career.

She has been on the show previously talking about systems, processes and collaboration. This time she is back to talk about her new book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish.

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