Amazon Becomes the Most Important Market of All Time

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In 2009 Netflix becomes a customer. And how crazy is this? They had already built their own in the last like three years, basically cloud internally to stream video. Reed Hastings was actually the very first guest interviewed on stage at the first re-invent in 2012. He talks about people say, read, you compete with Amazon.com. Aren't you worried about being on AWS? And he's like, no, I'm not worried at all about being onAWS.

So, how DID an online book retailer end up building the infrastructure layer that powers the entire internet? (Or at least 39% of it, per latest market share data.) While many myths, legends, and some downright falsehoods exist, the real answer to that question deserves a full Acquired episode of its very own. So here it is: the story of Amazon Web Services. Who’s got the truth? Tune in and find out. :)

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