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28min chapter
#904 - Rory Sutherland - The Secret Weapons Of Marketing Psychology
Modern Wisdom
Beyond Shareholder Value
This chapter emphasizes the need for companies to adopt diverse objectives that prioritize consumer needs and adaptability over merely increasing shareholder value. It highlights the consequences of focusing on outdated metrics, providing real-world examples of businesses that succeeded or faltered based on their approach. Furthermore, the discussion extends into personal experiences with travel infrastructure and workplace design, advocating for a balance that enhances both individual well-being and productivity.
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