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Porsche (with Doug DeMuro)
Acquired
The Rise and Fall of the Sports Car Industry
In 1962, Ferry Porsche makes the decision like 356 is amazing. We got to invest profits and replace it with a new model. A big part of it too was the royalty on the Beatles. That's a nice steady source of cash flow that you can invest in your operation. So we're now in the 60s. Ford announces the Mustang. Jaguar's got the E-type. Chevy comes out with the second generation Corvette, the Stingray. And all these are starting to show up.
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