Ep 281: Amazon's "Buy it with Prime" Comes To Shopify, New Amazon Video Ads, And An Alarming FTC Ruling On Variations And Their Reviews (AKNF)
DTC Podcast
What's Going on With Amazon?
The FTC recently came after Nature's Bounty on what they're calling a deceptive practice of combining reviews. What we found really interesting about this one are interesting, infuriating, you could call it either way. The FTC went after the brand rather than Amazon, which was in my mind, doesn't make sense. And yeah, looking at the discrepancy between the standard placement and 4X is just under 4X better click-through rates.
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