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How to Set KPIs and Goals by Adora Cheung

Startup School by Y Combinator

CHAPTER

How to Set Your Goals

Small variations in weekly growth rates can make a huge difference on the monthly and yearly time horizon. The main thing is to define your own goal based on not what others are doing, but what you think is ambitious an achievable. What you need every week to grow a gets harder over time. You really want a focus on organic nversus paid users or paid growth.

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