3min chapter

Product Mastery Now for Product Managers, Leaders, and Innovators cover image

443: Product wisdom from an innovation veteran – with Ken Gray

Product Mastery Now for Product Managers, Leaders, and Innovators

CHAPTER

The Importance of Patents

You know I like innovation quotes and I asked you to bring one to share as well. Tell us what that is and what it means to you. It's a netizen quote. He said, anything that won't sell, I don't want to invent. That sale is proof of utility and utility is success. For me again, it's about serving customers. And when the invention gets to that, satisfies that kind of entrepreneurial requirement, then it's truly innovative. They vote with their wallet. Now the patent portfolio, oh my gosh, is that incredibly important? You need to be able to manage that portfolio like any other asset that your business has.

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