#4: Be Helpful - The B2B Playbook, Summary of Stage 2
The B2B Playbook
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Creating Helpful Content for Your Audience
The most helpful process as we see it, George, is finding your partners. As small business owners, you know you can't do everything in a business. At least not as fast or efficiently enough to grow your business the way you'd like. These are complementary businesses and you guys really need to think about distinguishing competitors from complementary businesses. For us, for me anyway, at Waves at my marketing agency, we don't do websites. So any time that one of our clients needs websites done, we help them do the foundational prep work before sending them over to Digital Recipe who then go ahead and build that.
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