Are You a Startup or a B2B or B2C Company?

The engagement model is it basically your target customers are searching for some type of cyber threat intelligence and then they would reach out to you, ask for a trial, a demo or something like that. We've really made a change internally at least we're still working on making that actually work in scale but we've been very much led by sales say up until two years ago where we'd go and hunt for clients and try to convince them to use our product which I think everyone who is done B2B or B2E knows that that's hard.