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App Monetization Masterclass

App Marketing by App Masters

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How to Use Emojis to Increase Click-Through Rates

Timing is so key to a push notification. You send too many and then every single extra push that you send reduces how effective all the others are. Apple have made it way more easier, way more easy to turn them off. Once people have turned off your push notifications, it's so difficult then to re-target them.

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