Google Search Ads

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Google is now going to start claim credits for conversions that maybe didn't get a click at all. They mean, they effectively, gogle is creating a black box where before they were saying, hey, you know, click conversion credit. And so and that black box, no one knows outwork a.

First, Jason brings on investor, former ad tech exec, and frequent guest Zach Coelius to discuss the strategic implications of Google's new ad attribution policy (01:43). Then Michael Dell joins for for a full interview (21:54) sharing stories from the early days of building Dell, scrappy supply-chain arbitrage, global expansion, negotiations with Steve Jobs and Bill Gates, the $67B EMC VMware acquisition (57:40) and more!