Navigating Meta's Ad Evolution Post-Regulation

In this episode of the Mobile Dev Memo podcast, I speak with returning guest Mikołaj Barczentewicz on the current state of DMA enforcement, including the recently-released text of the European Commission's April decision on Meta's Pay or Okay business model. Mikołaj returns to the podcast for his fourth appearance — he’s a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes insightful commentary on the EU regulatory landscape on his blog, EU Tech Reg.

Among other things, we episode covers:

• An overview of the EC’s April decision related to Meta’s Pay or Okay model;
• What the EC says about the economic impact of DMA enforcement with its decision;
• The changes that Meta made to its business model in the EU after the EC and EDPB published their preliminary guidance on its Pay-or-Okay model;
• How this decision impacts other so-called gatekeepers;
• The knock-on economic implications of this decision;
• The latest developments in EU AI regulation.

Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:

• INCRMNTAL⁠⁠. True attribution measures incrementality, always on.
• ⁠⁠⁠Clarisights⁠⁠⁠. Marketing analytics that makes it easy to get answers, iterate fast, and show the impact of your work. Go to⁠⁠⁠ clarisights.com/demo⁠⁠⁠ to try it out for free.

Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.