Bundling and Changing the Economics of Your Business

Rillan: Bundling and then changing the economics is something that gu is idn't touch on, but everything else is brilliant. The reason i love frd, we don't discount in ls is what hea talking about. Yes, there's a discount, but i think you preserve more brand equity by if that's the only way to get the discount. And then same with the gift we purchase. Technically, yes, there is a margin hit in terms if there is a discount,. If you were to sell it at cost, but it doesn't feel the same to a customer.