If you don't rise your value in that position right now, there's a very good chance that your company could find someone that can do that job better. This is an element of competition that we haven't had to deal with in our job culture, since maybe 2000 fucking nine eight or nine. You have an entire generation of workforce that has never had to truly compete. So it's going to be interesting to see what happens. Andy: I started an online training service while being in college. I price my plans at $45, thinking that people would want to work with me because that is a moderate to high amount for a plan. High price equals high value or so I thought I