2min chapter

B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

CHAPTER

B2B Marketing - Is ABM Working?

The blog is not my expertise, so I don't want to speak to the blog as like a broader marketing tool. If you're trying to mow your lawn with a knife, you're going to struggle. My first thought is if I have an existing account, 80% of us unpenetrated, I have a champion in that account. How can I take that blog, have the sales rep help me tailor it and tweak it specific to what that accounts needs are?

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