The due category draws most heavily on the research in the fields of innovation and oto inertia. It's financial, intellectual, social, emotional, physical and political. The best ways to take action is to break the thing down into small steps and run a series of experiments. How do you learn quickly under uncertainty? So for example, if you look at the research on start up accelerators,. A start up accelerator essentially accepts in a class of entperners for three months, and they coach them into hopefully successful start up.