Is Iterative?

The process is not linear at all. It's about maintaining those principles of diverging and convergings. And so you can be exploring the problem space, but then you make up, wait, i have an idea. Let's actually make something real quick to show somebody their feedback,. To validate it, or invalidate it. So then we're going back and asking. The whole idea with prototyping are they don't fail fast. Fail often iterate it.

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