Sharp Tech with Ben Thompson cover image

The Cult of Iger and the Future at Disney and ESPN

Sharp Tech with Ben Thompson

CHAPTER

The Eiger Strategy

Disney CEO Bob Iger has been criticized for the way he's handled Disney Plus. The company is trying to become more of a conglomerate, not just be able to compete with Netflix and other streaming services. This means raising prices on theme parks as well as aggressive yield-harvesting at different price points based on what customers are willing to pay.

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