#3: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout
Books of Titans Podcast
00:00
Introduction
The hosts introduce the book 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout, discussing its focus on 22 definitive rules in marketing and its recommendation by Tim Ferriss. They also share personal experiences with the book and discuss the background of the authors.
Transcript
Play full episode
