Starbucks with Connie Birdsall
A Change of Brand
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Starbucks - The Star Box Brand
Starbucks is moving forward with a modern direction, nthe belief that the logo is ready to break up with the name. But they still had one hurdle, howard scholtz. The star box brand team convinced howard this was the right a and within three months, from august to the end of october, the lippincot team has convinced star bucks to drop its name from the logo. After that, they started on guide lines an defining more of the visual system while the star bucks team devised a roll out plan.
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