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7min chapter
Conscious Capitalism: Inside Whole Foods' Blueprint for Building a Billion-Dollar Movement | John Mackey
The Knowledge Project with Shane Parrish
The Birth of Safer Way: A Transformative Journey
This chapter explores the founding of Safer Way, the precursor to Whole Foods Market, and the transformative experiences that shaped its vision. It examines the challenges of maintaining ethical ideals in a market-driven environment while meeting the growing demand for organic and plant-based products.
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