19min chapter

The Artificial Intelligence Show cover image

#128: 25 AI Questions for 2025

The Artificial Intelligence Show

CHAPTER

AI's Transformative Role in Marketing

This chapter explores how AI agents are reshaping the role of marketers and the essential skills required to adapt to these changes. The conversation highlights the practical challenges of building AI agents, the implications for traditional agency roles, and the need for a shift towards value-based pricing models. It emphasizes the importance of a proactive mindset and outlines opportunities for creativity and entrepreneurship in an AI-augmented future.

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