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24min chapter
0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Why Lead?
The Shift to Customer-Centricity
This chapter explores the distinction between customer-centricity and basic customer care, emphasizing the need for businesses to prioritize long-term customer value over short-term financial gains. It introduces the concept of customer-based corporate valuation and the importance of assessing customer lifetime value as key to understanding a company’s worth. By providing examples and discussing data utilization challenges, the chapter advocates for a disciplined approach to fostering high-value customer relationships amid evolving market dynamics.
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