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UNTUCKit: Chris Riccobono

How I Built This with Guy Raz

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From Corporate Dissatisfaction to Entrepreneurial Pursuits

This chapter chronicles the speaker's journey from an unfulfilling role at General Electric to pursuing an MBA and igniting a passion for entrepreneurship. Inspired by personal experiences and challenges in the wine industry, they share the evolution of their ideas, including a failed dating service and the conceptualization of a new style of dress shirt. Through collaborative efforts and perseverance, they navigate the complexities of launching a clothing brand focused on untucked shirts, underscoring the significance of innovation and market gaps.

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